{"id":2665,"date":"2023-04-17T10:00:43","date_gmt":"2023-04-17T00:00:43","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=2665"},"modified":"2023-04-17T10:32:22","modified_gmt":"2023-04-17T00:32:22","slug":"culturally-confident-young-generation","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/cnmarket\/culturally-confident-young-generation\/","title":{"rendered":"Culturally Confident Young Generation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2665\" class=\"elementor elementor-2665\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57869e1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57869e1d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d857535\" data-id=\"7d857535\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad1de68 elementor-widget elementor-widget-text-editor\" data-id=\"3ad1de68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Introduction<\/b><\/h3><p>POP-Mart launched Chinese New Year blind box series celebrating the year of the Rabbit! 16 designs plus a secret CHASE in the series. The campaign also collaborated with TIKTOK which encouraged young KOC to dress themselves to the toys in blind boxes.<\/p><p>The campaign was immensely successful at gaining the attention of young Chinese consumers, attracting over 50,000 game-players within a month and <b>garnering over total views of 16 million.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3365ac0 elementor-widget elementor-widget-text-editor\" data-id=\"3365ac0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-515044e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"515044e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99e771a\" data-id=\"99e771a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281b25d elementor-widget elementor-widget-image\" data-id=\"281b25d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"645\" height=\"440\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture11.jpg\" class=\"attachment-large size-large wp-image-2667\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53b252e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53b252e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0edc439\" data-id=\"0edc439\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b977494 elementor-widget elementor-widget-spacer\" data-id=\"b977494\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1661811 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1661811\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02ba6a8\" data-id=\"02ba6a8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90b70f0 elementor-widget elementor-widget-text-editor\" data-id=\"90b70f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Key insights<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e85cb elementor-widget elementor-widget-image\" data-id=\"67e85cb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"860\" height=\"147\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/insight_Lexie-1.png\" class=\"attachment-large size-large wp-image-2669\" alt=\"\" srcset=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/insight_Lexie-1.png 860w, https:\/\/brandcatalyser.com\/wp-content\/uploads\/insight_Lexie-1-768x131.png 768w\" sizes=\"(max-width: 860px) 100vw, 860px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d490648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d490648\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8756667\" data-id=\"8756667\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7201287 elementor-widget elementor-widget-spacer\" data-id=\"7201287\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b1b828e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b1b828e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e8f7c77\" data-id=\"e8f7c77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d03e7dd elementor-widget elementor-widget-image\" data-id=\"d03e7dd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"307\" height=\"352\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture12.jpg\" class=\"attachment-large size-large wp-image-2674\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f1f0676\" data-id=\"f1f0676\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85bb920 elementor-widget elementor-widget-image\" data-id=\"85bb920\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"608\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture13-1.jpg\" class=\"attachment-large size-large wp-image-2675\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c8d95d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c8d95d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f796aed\" data-id=\"f796aed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec3a58c elementor-widget elementor-widget-spacer\" data-id=\"ec3a58c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5418302 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5418302\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7c8a2d8\" data-id=\"7c8a2d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-249a537 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"249a537\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"697\" height=\"388\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture14.jpg\" class=\"attachment-large size-large wp-image-2673\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-331a486\" data-id=\"331a486\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6977c16 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6977c16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Point of View<\/h3><ol><li><p>With Chinese gen Z and millennials valuing emotional value highly, and China\u2019s Gen Z is considered to be a culturally confident young generation, with a natural affinity for traditional culture. They are willing to support the national tide.<\/p><\/li><li><p>For Chinese gen Z and millennial generations (raised in periods of relative affluence), the game-like elements of surprise and excitement have stimulated buyer curiosity. Strong subcultures have emerged, with a large additional market for modified toys and products.<\/p><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8bbdbc0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8bbdbc0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca2ca1f\" data-id=\"ca2ca1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eef4c14 elementor-widget elementor-widget-spacer\" data-id=\"eef4c14\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d440451 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d440451\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d8c62ac\" data-id=\"d8c62ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5851a2 elementor-widget elementor-widget-text-editor\" data-id=\"d5851a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><em style=\"font-weight: inherit;\">src:<\/em><\/p><p><em><a href=\"https:\/\/www.campaignasia.com\/article\/brand-health-check-how-can-pop-mart-continue-to-stay-relevant\/481054\">https:\/\/www.campaignasia.com\/article\/brand-health-check-how-can-pop-mart-continue-to-stay-relevant\/481054<\/a><\/em><\/p><p><em style=\"font-weight: inherit;\"><i>\u00a0<\/i><\/em><\/p><p><em>Written by Lexie from internship summer bootcamp 2023<\/em><\/p><p><em>13 Jan 2023<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction POP-Mart launched Chinese New Year blind box series celebrating the year of the Rabbit! 16 designs plus a secret CHASE in the series. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"aioseo_notices":[],"uagb_featured_image_src":{"full":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture11.jpg",645,440,false],"thumbnail":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture11.jpg",128,87,false],"medium":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture11.jpg",645,440,false],"medium_large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture11.jpg",645,440,false],"large":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture11.jpg",645,440,false],"1536x1536":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture11.jpg",645,440,false],"2048x2048":["https:\/\/brandcatalyser.com\/wp-content\/uploads\/Picture11.jpg",645,440,false]},"uagb_author_info":{"display_name":"Christie Ding","author_link":"https:\/\/brandcatalyser.com\/author\/bcadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"Introduction POP-Mart launched Chinese New Year blind box series celebrating the year of the Rabbit! 16 designs plus a secret CHASE in the series. The [&hellip;]","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/2665"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=2665"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/2665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/2667"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=2665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=2665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=2665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}