{"id":2679,"date":"2023-04-14T09:00:53","date_gmt":"2023-04-13T23:00:53","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=2679"},"modified":"2023-04-14T09:34:48","modified_gmt":"2023-04-13T23:34:48","slug":"what-is-xiaohongshu","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/cnmarket\/what-is-xiaohongshu\/","title":{"rendered":"What is Xiaohongshu (RED)?"},"content":{"rendered":"\t\t
Xiaohongshu, also internationally known as “Red” is China’s top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into “Little Red Book”. It founded in 2013 as a shopping and lifestyle sharing platform, featured for its UGC (User Created Content).\u00a0 The platform has more than 277 million users<\/strong> with nearly 1 billion times exposure<\/strong> every day. It is the largest consumer word-of-mouth sharing and community e-commerce platform in China.<\/p> Little Red Book is often referenced as a combination of Pinterest, Instagram and Amazon. Little Red Book\u2019s design is very similar to Instagram: 3 to 6 pictures, with text descriptions usually between 20 to 200 characters.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t While at first, the platform looks like Instagram, it functions more as a portal and e-commerce platform where users can first browse then shop “in-platform”. For these reasons, Xiaohongshu\u00a0is a brand favorite among e-commerce businesses and a popular medium for influencers.<\/p> In Australia, LRB has became one of the dominated social platform among Chinese community.<\/p> Based on GEO-Targeting and sophisticated UGC content , the user base grows very fast in past two years and it now has more than 446k users <\/strong>and 600k+ monthly active users<\/strong> in Australia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Active users for RED is approximately 277 million<\/strong>, with 271 million users in China<\/strong>, while Australia has ranked 4th among countries overseas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Consumers are increasingly turning to social platforms for product reviews, service discovery, etc. RED is a place they can go to easily find what they are looking for.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Liking the content<\/b><\/p> similar to Facebook\u2019s \u201clike\u201d feature<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Collecting the content<\/b><\/p> saving it under a bookmark for future reference.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Commenting on the content <\/b><\/p> interacting with the post and the user.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Sending private Messages<\/b><\/p> interacting with the account directly via sending private message.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\tEstimated active users\u00a0<\/strong><\/h3>
Gender<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
Age<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
User Behavior<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Engagement with Brand in 4 ways<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Why LRB is important to the brand\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t