{"id":2679,"date":"2023-04-14T09:00:53","date_gmt":"2023-04-13T23:00:53","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=2679"},"modified":"2023-04-14T09:34:48","modified_gmt":"2023-04-13T23:34:48","slug":"what-is-xiaohongshu","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/cnmarket\/what-is-xiaohongshu\/","title":{"rendered":"What is Xiaohongshu (RED)?"},"content":{"rendered":"\t\t
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Xiaohongshu, also internationally known as “Red” is China’s top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into “Little Red Book”. It founded in 2013 as a shopping and lifestyle sharing platform, featured for its UGC (User Created Content).\u00a0 The platform has more than 277 million users<\/strong> with nearly 1 billion times exposure<\/strong> every day. It is the largest consumer word-of-mouth sharing and community e-commerce platform in China.<\/p>

Little Red Book is often referenced as a combination of Pinterest, Instagram and Amazon. Little Red Book\u2019s design is very similar to Instagram: 3 to 6 pictures, with text descriptions usually between 20 to 200 characters.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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While at first, the platform looks like Instagram, it functions more as a portal and e-commerce platform where users can first browse then shop “in-platform”. For these reasons, Xiaohongshu\u00a0is a brand favorite among e-commerce businesses and a popular medium for influencers.<\/p>

In Australia, LRB has became one of the dominated social platform among Chinese community.<\/p>

Based on GEO-Targeting and sophisticated UGC content , the user base grows very fast in past two years and it now has more than 446k users <\/strong>and 600k+ monthly active users<\/strong> in Australia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Estimated active users\u00a0<\/strong><\/h3>

Active users for RED is approximately 277 million<\/strong>, with 271 million users in China<\/strong>, while Australia has ranked 4th among countries overseas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Gender<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Age<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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User Behavior<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Consumers are increasingly turning to social platforms for product reviews, service discovery, etc. RED is a place they can go to easily find what they are looking for.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Engagement with Brand in 4 ways<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Liking the content<\/b><\/p>

similar to Facebook\u2019s \u201clike\u201d feature<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Collecting the content<\/b><\/p>

saving it under a bookmark for future reference.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Commenting on the content <\/b><\/p>

interacting with the post and the user.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Sending private Messages<\/b><\/p>

interacting with the account directly via sending private message.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Why LRB is important to the brand\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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src:<\/em><\/p>

https:\/\/socialbeta.com\/c\/14464https:\/\/www.chinafy.com\/china-tech\/what-is-xiaohongshu-red-and-how-to-get-started<\/a><\/em><\/p>

https:\/\/en.wikipedia.org\/wiki\/Xiaohongshuhttps:\/\/www.bilibili.com\/video\/BV1nW411H7D8\/?vd_source=0370749c0a354d574fc37bda663ef3cb<\/em><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Xiaohongshu, also internationally known as “Red” is China’s top how-to guide and e-commerce platform for all things fashion and beauty. 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