{"id":3167,"date":"2024-04-05T11:08:36","date_gmt":"2024-04-05T00:08:36","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=3167"},"modified":"2024-04-05T11:10:37","modified_gmt":"2024-04-05T00:10:37","slug":"aliexpo-2024-a-perfect-finale","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/news\/aliexpo-2024-a-perfect-finale\/","title":{"rendered":"AliExpo 2024: A Perfect Finale"},"content":{"rendered":"\t\t
During the slowdown caused by the pandemic over the past four years, our objective has been to rally the e-commerce community in Australia with the influential voice of Alibaba, as being trusted in the ANZ region over the last six years. This led to the sixth Alibaba E-Commerce Expo (AliExpo) that held in Sydney on 15-16 March, 2024. As the curtains close on AliExpo 2024, the world is left buzzing with the excitement and success of this monumental event. Among the key players in ensuring its triumph was Brand Catalyser, whose exceptional contributions and strategic insights played a pivotal role in the expo’s success. From innovative marketing strategies to seamless execution, Brand Catalyser’s expertise shone brightly, making a lasting impact on AliExpo 2024 and setting new standards for future endeavors.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t AliExpo 2024 showcased the collaborative spirit of the e-commerce community, attracting a significant presence from the local Chinese and Southeast Asian communities. The event’s success reaffirms the immense potential for ANZ brands in the Southeast Asia and China market, igniting renewed belief and confidence among overseas buyers and personal shoppers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t With the business community being dormant for the past four years, we aim to help exhibitors seize every opportunity. That’s why, in the sixth AliExpo, we’ve introduced a range of new, practical, and quick solutions for exhibitors especially from B2B perspective.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
More than just an exhibition, AliExpo serves as a platform to facilitate partnerships, foster new opportunities, and provide practical solutions for businesses to achieve their goals. With the theme \u2018Crafted Down Under, Loved Worldwide: Where Australia, New Zealand and Pacific meets Asia\u2019, AliExpo aimed at to shine a spotlight on the hidden gems of Australia and New Zealand, showcasing them to a global audience.<\/span><\/p>The AliExpo Attendees <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
Activity Highlights<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
<\/strong>(New) With the support of Austrade (Australia’s Federal Government Trade Agency), we’ve brought over 24 buyers flying from Southeast Asia and China. We’ve organised 127 one-on-one business matching sessions for exhibitors, offering ANZ SMEs the opportunity to gain insights and potentially facilitate trade deals across regions.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
<\/strong>(New)<\/strong>\u00a0In collaboration with Austrade, we conducted\u00a0<\/strong>three market briefing sessions<\/strong>. These sessions aimed to educate exhibitors about market trends, consumer behaviour, industry insights, and effective go-to-market tactics for six Southeast Asian Countries including Singapore, Malaysia, Vietnam, Indonesia, the Philippines and Thailand.\u00a0<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
<\/strong>With\u00a022 speakers\u00a0from Alibaba, its business groups, and leading Australian and New Zealand brands, the AliExpo Business Conference stood out as an important component of the event. Offering attendees access to\u00a012 informative sessions, the conference explored the latest trends and strategies in e-commerce. This year’s conference expanded its focus beyond Chinese cross-border and global B2B opportunities to include discussions on China retail, Southeast Asia, global foreign exchange, and local online retail. By broadening the range of topics, the conference aimed to enrich the skill sets of local businesses and provide a comprehensive view of the global e-commerce landscape.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t