{"id":688,"date":"2020-02-12T15:44:11","date_gmt":"2020-02-12T04:44:11","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=688"},"modified":"2021-08-02T14:47:04","modified_gmt":"2021-08-02T04:47:04","slug":"what-is-wechat","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/social-media\/what-is-wechat\/","title":{"rendered":"What is WeChat? (And why it matters to brands?)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"688\" class=\"elementor elementor-688\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52f171bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52f171bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-202bd3ee\" data-id=\"202bd3ee\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-109e3bb elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"109e3bb\" data-element_type=\"widget\" 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data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"109e3bb\" data-elementor-lightbox-title=\"9-min\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzA3LCJ1cmwiOiJodHRwczpcL1wvYnJhbmRjYXRhbHlzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC85LW1pbi5wbmciLCJzbGlkZXNob3ciOiIxMDllM2JiIn0%3D\" href=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/9-min.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/9-min.png\" alt=\"9-min\" \/><\/figure><\/a><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 10\"><a data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"109e3bb\" data-elementor-lightbox-title=\"10-min\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NzA4LCJ1cmwiOiJodHRwczpcL1wvYnJhbmRjYXRhbHlzZXIuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8xMC1taW4ucG5nIiwic2xpZGVzaG93IjoiMTA5ZTNiYiJ9\" href=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/10-min.png\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/10-min.png\" alt=\"10-min\" \/><\/figure><\/a><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9201c66 elementor-widget elementor-widget-text-editor\" data-id=\"9201c66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: rgba(0, 0, 0, 0.9); font-family: -apple-system, system-ui, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Fira Sans', Ubuntu, Oxygen, 'Oxygen Sans', Cantarell, 'Droid Sans', 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Lucida Grande', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-weight: 400;\">You&#8217;ve heard about the hype of WeChat but what makes over a million brands hop onto this social platform? WeChat is one of the most versatile social platforms in the world. From mobile payments to menu ordering, you name it they have it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdbf9e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdbf9e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2cc94c\" data-id=\"f2cc94c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cf7747e elementor-widget elementor-widget-heading\" data-id=\"cf7747e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><br>What is WeChat?<br>And why it matters to brands?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae0890 elementor-widget elementor-widget-text-editor\" data-id=\"cae0890\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\" align=\"center\"><span style=\"font-size: 16px;\">WeChat is definitely a must for brands looking into expanding to the competitive Chinese market.<\/span><br><\/p>\n<p><span lang=\"EN-US\">WeChat is a multi-purpose social platform by Tencent and is described as &#8220;The app for everything&#8221; in China. it includes messaging, social media, mobile payment and business functions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa50c1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fa50c1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0bdaa07\" data-id=\"0bdaa07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7481ed0 elementor-widget elementor-widget-text-editor\" data-id=\"7481ed0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"font-size: 16px;\"><span lang=\"EN-US\" style=\"font-size: 16px;\">WeChat has:\u00a0<\/span><\/p><ul style=\"font-size: 16px;\"><li style=\"font-size: 16px;\"><span style=\"font-size: 16px;\">1 billion global monthly active users<\/span><\/li><li style=\"font-size: 16px;\"><span lang=\"EN-US\" style=\"font-size: 16px;\">20 million verified official accounts<\/span><\/li><li style=\"font-size: 16px;\"><span lang=\"EN-US\" style=\"font-size: 16px;\">80% of users are following official accounts\u00a0<\/span><\/li><li style=\"font-size: 16px;\">65% of users are 22-54 years old<\/li><\/ul><p style=\"font-size: 16px;\"><span lang=\"EN-US\" style=\"font-size: 16px;\">WeChat users are primarily working adults, sending out 74.9 messages per day on average.<\/span><\/p><p style=\"font-size: 16px; text-align: center;\" align=\"center\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65d1f63 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65d1f63\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2429be6\" data-id=\"2429be6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22409cc elementor-widget elementor-widget-heading\" data-id=\"22409cc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Can Brands Do?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6064fe elementor-widget elementor-widget-text-editor\" data-id=\"f6064fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ol><li>Set up accounts<\/li><li>Sponsor content<\/li><li>Run moment ads<\/li><li>Pay via WeChat pay<\/li><li>Setup mini programs and more<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-401c5b6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"401c5b6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-14eb3ed\" data-id=\"14eb3ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96cfa48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96cfa48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ce1c555\" data-id=\"ce1c555\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74d3a45 elementor-widget elementor-widget-heading\" data-id=\"74d3a45\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Can You Do with a WeChat Official Account?<br>Engage, Educate, Assist<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f838f08 elementor-widget elementor-widget-text-editor\" data-id=\"f838f08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span lang=\"EN-US\">\u00a0<\/span><\/p><p><span lang=\"EN-US\">Having an account means you have the channel to directly interact with your audience.\u00a0<\/span><span style=\"font-size: 16px;\">It will be a part of your brand equity and have an influential impact on your brand appeal.<\/span><\/p><p><span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-929d0c3 elementor-widget elementor-widget-heading\" data-id=\"929d0c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is WeChat Moments?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f58c06 elementor-widget elementor-widget-text-editor\" data-id=\"4f58c06\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #222222; font-family: arial, sans-serif; font-size: 13px; font-style: normal; font-weight: 400;\">\u670b\u53cb\u5708\u00a0<\/span><span style=\"font-size: 16px;\">(<\/span><span style=\"font-size: 16px;\">Peng Yo Ch-When), WeChat Moments equates to a social feed featuring posts from accounts you follow. 84% of users scroll through moments more than once a day. Brands can target users to show ads on their moments in various formats.\u00a0<\/span><\/p><p><span style=\"font-size: 16px;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b41e5c elementor-widget elementor-widget-heading\" data-id=\"8b41e5c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Mini Program?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650f2c1 elementor-widget elementor-widget-text-editor\" data-id=\"650f2c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>WeChat Mini Pograms are integrated applications obtained by following accounts. It does not need to be downloaded and can be used instantly. It can be developed for different functions such as e-commerce, task management, loyalty programs etc.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You\u2019ve heard about the hype of WeChat but what makes over a million brands hop onto this social platform? WeChat is one of the most versatile social platforms in the world. 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WeChat is one of the most versatile social platforms in the world. From mobile payments to menu ordering, you name it they have it.","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/688"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=688"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/699"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}