{"id":901,"date":"2020-02-25T14:22:04","date_gmt":"2020-02-25T03:22:04","guid":{"rendered":"https:\/\/brandcatalyser.com\/?p=901"},"modified":"2021-09-21T15:42:48","modified_gmt":"2021-09-21T05:42:48","slug":"what-is-zhi-hu-and-why-it-matters-to-brands","status":"publish","type":"post","link":"https:\/\/brandcatalyser.com\/social-media\/what-is-zhi-hu-and-why-it-matters-to-brands\/","title":{"rendered":"What is Zhi-Hu? (And why it matters to brands?)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"901\" class=\"elementor elementor-901\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f16de97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f16de97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1fd77f\" data-id=\"c1fd77f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d15a77c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"d15a77c\" data-element_type=\"widget\" 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aria-roledescription=\"slide\" aria-label=\"1 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/1-min-3.png\" alt=\"What is Zhi-Hu\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/2-min-3.png\" alt=\"2-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/3-min-3.png\" alt=\"3-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/4-min-3.png\" alt=\"4-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/5-min-3.png\" alt=\"5-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/6-min-3.png\" alt=\"6-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/7-min-3.png\" alt=\"7-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"8 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/8-min-3.png\" alt=\"8-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"9 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/9-min-2.png\" alt=\"9-min\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"10 of 10\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/brandcatalyser.com\/wp-content\/uploads\/10-min-2.png\" alt=\"10-min\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e1367e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e1367e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-595f43d\" data-id=\"595f43d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a55b09 elementor-widget elementor-widget-text-editor\" data-id=\"2a55b09\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Chinese social media is not just about messaging and micro-blogging. Discover Zhi-Hu &#8211; a Chinese question-and-answer platform that offers a full ecosystem for knowledge sharing.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e3b409 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e3b409\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7fd714\" data-id=\"b7fd714\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f78b5ef elementor-widget elementor-widget-heading\" data-id=\"f78b5ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Zhi-Hu?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92552ba elementor-widget elementor-widget-text-editor\" data-id=\"92552ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Think \u201cQuora&#8221; or &#8220;Yahoo Answers.&#8221; Zhi-Hu is the largest Q&amp;A platform in Chinese media with over 220 million users. It has over 29 billion views every month and approximately 28 million questions are asked on the platform.<\/p><ul><li>78% of users are millenials &amp; Gen &#8211; Y<\/li><li>64.9% of users are from Tier 1 &#8211; 2 cities<\/li><\/ul><div>User behaviour on Zhi-Hu are mainly to spark interest, to research and review, and also to register and share.<\/div><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98d5049 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98d5049\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-491f550\" data-id=\"491f550\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-807e09c elementor-widget elementor-widget-heading\" data-id=\"807e09c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">More Than Just Words<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6696475 elementor-widget elementor-widget-text-editor\" data-id=\"6696475\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Zhi-Hu&#8217;s format is diverse and rich, their features include:<\/p><ul><li>Video<\/li><li>Q &amp; A<\/li><li>Special columns<\/li><li>Thought leadership<\/li><li>Round table discussion<\/li><li>Search<\/li><li>Zhi-Hu Bookstore<\/li><li>Zhi-Hu Livestream<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d56bda0\" data-id=\"d56bda0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ef03af elementor-widget elementor-widget-heading\" data-id=\"5ef03af\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Popular Topics<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d11950c elementor-widget elementor-widget-text-editor\" data-id=\"d11950c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 16px;\"><b>Interior Design &amp; Renovations<\/b><\/span><\/p><ul><li>Furniture<\/li><li>Home design<\/li><li>Home renovations<\/li><\/ul><div><b>Education &amp; Learning<\/b><\/div><div><ul><li>Programming &#8211; C++, Phython<\/li><li>English language<\/li><li>Career improvements<\/li><\/ul><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4236aa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4236aa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6c07e8b\" data-id=\"6c07e8b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dccd52a elementor-widget elementor-widget-heading\" data-id=\"dccd52a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Can Brands Do?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdfa420 elementor-widget elementor-widget-text-editor\" data-id=\"cdfa420\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Partner with Contributors<\/h3><div>\u00a0<b>Contributors are Thought Leaders<\/b><br \/><span style=\"font-size: 16px;\">Being endorsed by popular contributors can instantly boost your brand contributors<\/span><br \/><span style=\"font-size: 16px;\">\u00a0<\/span><\/div><div><b>Creating Genuine, Trustworthy Content is Key<\/b><\/div><div><p>Readers are used to sponsored content. But most importantly, they are looking for informed answers for their inquiries, and not a sales pitch.<\/p><\/div><div><b>A Clear Call-To-Action to Drive Conversions<\/b><\/div><div>Zhi-Hu articles can be lengthy, so make sure you know what objective you would like to achieve, e.g. lead generations, online store purchases.\u00a0<\/div><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbe359c elementor-widget elementor-widget-text-editor\" data-id=\"dbe359c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Display Ads Placement<\/h3><div>\u00a0<b>Native Ads Win the Race\u00a0<\/b><br \/>As Users Intent on the platform is strong, having native ads ensure a less disruptive experience for readers.<\/div><div>\u00a0<\/div><div><b>Conversion-Driven CTAs <\/b><\/div><div>Zhi-Hu Display Ads support various CTA such as lead generations, app downloads, online purchase or article sharing<br \/><br \/><b>Flexible Bids and Pricing<\/b><br \/><b>\u00a0<\/b>Zhi-Hu Display Ads can be charged via CPM (cost per thousand impression), CPC (cost per click) or Optimised CPC (bid to optimise based on objective).<\/div><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f7b1d elementor-widget elementor-widget-text-editor\" data-id=\"60f7b1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Setup a Contributor Account<\/h3><div>\u00a0<b>Show Your Expertise\u00a0<\/b><br \/>Becoming a content creator means you can showcase your knowledge and insights regarding related issues.<\/div><div>\u00a0<\/div><div><b>Be a Topic Champion<\/b><\/div><div>Contributors with consistent and positive ratings will also be labelled as &#8220;Excellent Contributor&#8221; within defined categories.\u00a0<\/div><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chinese social media is not just about messaging and micro-blogging. 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Discover Zhi-Hu \u2013 a Chinese question-and-answer platform that offers a full ecosystem for knowledge sharing.","_links":{"self":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/901"}],"collection":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/comments?post=901"}],"version-history":[{"count":0,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/posts\/901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media\/912"}],"wp:attachment":[{"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/media?parent=901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/categories?post=901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandcatalyser.com\/wp-json\/wp\/v2\/tags?post=901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}