{"id":849,"date":"2020-02-19T18:04:44","date_gmt":"2020-02-19T07:04:44","guid":{"rendered":"https:\/\/brandcatalyser.com\/zh\/?page_id=849"},"modified":"2020-05-01T13:25:17","modified_gmt":"2020-05-01T03:25:17","slug":"multi-channel-network","status":"publish","type":"page","link":"https:\/\/brandcatalyser.com\/zh\/verticals\/multi-channel-network\/","title":{"rendered":"MCN &#8211; \u7f51\u7ea2\u8425\u9500\u805a\u5408\u65b9\u6848\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"849\" class=\"elementor elementor-849\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce9ea6c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce9ea6c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-282c34e\" data-id=\"282c34e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e922007 elementor-widget elementor-widget-spacer\" data-id=\"e922007\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eea247 elementor-widget elementor-widget-text-editor\" data-id=\"2eea247\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u76ee\u89c8\u89e6\u8fbeBrand Catalyser\u662f\u963f\u91cc\u5988\u5988\u65d7\u4e0b\u8ba4\u8bc1\u7684MCN\u673a\u6784\uff0c\u4e5f\u662f\u5c0f\u7ea2\u4e66\u5b98\u65b9\u8ba4\u8bc1\u7684\u4ee3\u7406\u5546\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">\u6211\u4eec\u65d7\u4e0b\u6709\u72ec\u5bb6\u7b7e\u7ea6\u6df1\u8015\u4e8e\u6fb3\u6d32\u548c\u65b0\u897f\u5170\u672c\u5730\u5728\u5fae\u4fe1\/\u5fae\u535a\/\u5c0f\u7ea2\u4e66\/\u6296\u97f3\/FB\/INS\u7b49\u6e20\u9053\u7684\u7f51\u7ea2\u548c\u535a\u4e3b\uff0c\u53ef\u4ee5\u54c1\u724c\u63d0\u4f9b\u6700\u5408\u9002\u7684\u7684\u7f51\u7ea2\uff08KOL\uff09\u548c\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff08KOC\uff09\u7684\u805a\u5408\u8425\u9500\u65b9\u6848\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-95ed108 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"95ed108\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33944f2\" data-id=\"33944f2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c3e04fa elementor-widget elementor-widget-image\" data-id=\"c3e04fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"1365\" src=\"https:\/\/brandcatalyser.com\/zh\/wp-content\/uploads\/sites\/3\/photography-of-a-woman-wearing-eyeglasses-954897-min.jpg\" class=\"attachment-large size-large wp-image-852\" alt=\"\" srcset=\"https:\/\/brandcatalyser.com\/zh\/wp-content\/uploads\/sites\/3\/photography-of-a-woman-wearing-eyeglasses-954897-min.jpg 2048w, https:\/\/brandcatalyser.com\/zh\/wp-content\/uploads\/sites\/3\/photography-of-a-woman-wearing-eyeglasses-954897-min-768x512.jpg 768w, https:\/\/brandcatalyser.com\/zh\/wp-content\/uploads\/sites\/3\/photography-of-a-woman-wearing-eyeglasses-954897-min-1536x1024.jpg 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e3e9575\" data-id=\"e3e9575\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88cc8f8 elementor-widget elementor-widget-heading\" data-id=\"88cc8f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u4e3a\u4ec0\u4e48\u9700\u8981MCN\uff1f\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bac8db elementor-widget elementor-widget-text-editor\" data-id=\"5bac8db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u5728\u56fd\u5185\u5916\u7f51\u7ea2\u5e02\u573a\u767e\u82b1\u9f50\u653e\u7684\u4eca\u5929\uff0c\u54c1\u724c\u6216\u8005\u4f01\u4e1a\u5982\u4f55\u9009\u62e9\u6700\u7b26\u5408\u81ea\u5df1\u8c03\u6027\u548c\u5b9a\u4f4d\u7684\u7f51\u7ea2\u5c31\u6210\u4e3a\u4e86\u4e00\u4e2a\u5f88\u5927\u7684\u96be\u9898\u3002\u800c\u4e14\u7f51\u7ea2\u7684\u4f7f\u7528\u7b56\u7565\uff0c\u5f80\u5f80\u662f\u6570\u91cf\u4e0e\u8d28\u91cf\u90fd\u8981\u5e76\u9a7e\u9f50\u9a71\u3002<\/span><\/p><p><span style=\"font-weight: 400;\">MCN\u673a\u6784\u5c06\u5e02\u573a\u4e0a\u6210\u5343\u4e0a\u4e07\u7684\u7f51\u7ea2\u805a\u5408\u548c\u5206\u7c7b\uff0c\u5e76\u4e14\u62e5\u6709\u72ec\u5bb6\u7684\u7f51\u7ea2\u8d44\u6e90\u3002\u53ef\u4ee5\u5f88\u5feb\u7684\u5339\u914d\u51fa\u9002\u5408\u54c1\u724c\u7684\u805a\u5408\u578b\u65b9\u6848\uff0c\u8282\u7701\u4e86\u54c1\u724c\u5355\u72ec\u6c9f\u901a\u7684\u65f6\u95f4\u6210\u672c\u4ee5\u53ca\u673a\u4f1a\u6210\u672c\u3002MCN\u673a\u6784\u540c\u65f6\u4e5f\u5e2e\u52a9\u54c1\u724c\u6700\u5927\u5316\u5730\u5229\u7528KOL\u4ee5\u53caKOC\u7684\u4e2a\u4eba\u6570\u636e\u548c\u6d41\u91cf\uff0c\u7ed9\u54c1\u724c\u5e26\u6765\u8f83\u4e3a\u53ef\u89c2\u7684\u6548\u76ca\u3002<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c4d6ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c4d6ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76ae84e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76ae84e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0fc165f\" data-id=\"0fc165f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc6a2bc elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"fc6a2bc\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-grin-stars\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t\u8282\u7701\u6c9f\u901a\u6210\u672c\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u5c06MCN\u52a0\u5165\u5230\u4f60\u7684\u8425\u9500\u8ba1\u5212\u4e2d\uff0c\u901a\u8fc7\u4e0e\u4ed6\u4eec\u7684\u7684\u5408\u4f5c\uff0c\u6700\u5feb\u901f\u548c\u6709\u6548\u7684\u4e0eKOL\/KOC\u6c9f\u901a\u3002\n\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d390b95\" data-id=\"d390b95\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5d1e2a elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"a5d1e2a\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-chalkboard-teacher\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t\u627e\u5230\u5408\u9002\u7684\u6d88\u8d39\u4eba\u7fa4\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\t\u4ece\u672c\u8d28\u4e0a\u6765\u8bf4\uff0c\u6bcf\u4e2a\u7f51\u7ea2\u90fd\u6709\u81ea\u5df1\u7684\u5b9a\u4f4d\u548c\u6807\u7b7e\u3002\u627e\u5230\u5408\u9002\u7684\u7f51\u7ea2\uff0c\u4e5f\u5c31\u662f\u627e\u5230\u4e86\u5408\u9002\u7684\u6d88\u8d39\u4eba\u7fa4\u3002\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-1f91a58\" data-id=\"1f91a58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8645bb elementor-view-default elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"a8645bb\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<span  class=\"elementor-icon elementor-animation-\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-hand-holding-heart\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\t\u9ad8\u8d28\u91cf\u7684\u4f20\u64ad\u5185\u5bb9\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tMCN\u673a\u6784\u5c06\u5b9e\u65f6\u76d1\u63a7\u7f51\u7ea2\u4f20\u64ad\u7684\u6548\u5e94\uff0c\u5e76\u4e14\u7ed9\u51fa\u5177\u4f53\u7684\u8425\u9500\u65b9\u6848\u7ed9\u5230\u54c1\u724c\u65b9\u548c\u7f51\u7ea2\uff0c\u5728\u5185\u5bb9\u521b\u4f5c\u4e0a\u4fdd\u8bc1\u9ad8\u8d28\u91cf\u7684\u4f20\u64ad\u6c34\u51c6\u3002\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22e4551 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22e4551\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e36bd2\" data-id=\"3e36bd2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75500c6 elementor-widget elementor-widget-spacer\" data-id=\"75500c6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb4a39a elementor-widget elementor-widget-heading\" data-id=\"cb4a39a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u4e30\u5bcc\u5185\u5bb9\u7b56\u5212\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" class=\"icon\" viewBox=\"0 0 1024 1024\" width=\"200\" height=\"200\"><defs><style type=\"text\/css\"><\/style><\/defs><path d=\"M686.474 91.845c-0.621 107.236 93.352 204.993 204.668 203.118v142.648c-88.57 1.506-146.458-26.25-195.365-57.37-0.516 78.552-1.032 157.128-1.552 235.679-1.031 31.524-2.064 63.058-3.1 94.581-36.53 135.74-172.956 265.443-358.17 198.467-95.614-34.574-151.713-121.899-169.005-227.926-22.448-137.64 95.571-249.652 184.511-274.442 27.613-7.696 90.381-22.452 122.49-9.303v151.951c-18.363-7.725-35.183-9.121-57.37-6.202-41.227 5.425-73.693 29.828-91.48 68.223-42.556 91.857 54.868 197.854 153.502 155.052 75.84-32.912 69.784-116.018 69.772-232.579V90.295c47.03 0.518 94.072 1.035 141.099 1.55z\" fill=\"#2c2c2c\"><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  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fa-instagram\"><\/i>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t<span  >\n\t\t\t\t\t\tInstagram\t\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b8cc22a\" data-id=\"b8cc22a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9f02b4 elementor-view-stacked elementor-shape-circle elementor-position-top elementor-mobile-position-top elementor-widget elementor-widget-icon-box\" data-id=\"d9f02b4\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div 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