Hazel Hu stands out as a highly accomplished professional within the realm of Australian cross-market solutions, serving as the Head of Markets at Brand Catalyser. Committed to transcending borders and connecting local brands with global markets – predominately China and SEA markets.
Prior to her impactful tenure at Brand Catalyser, Hazel's professional journey showcased her versatility and depth of experience. Hazel spent over four years at Lion Media Group, the largest Chinese media publisher, where she honed her skills and built a robust network within the media landscape. Her role there equipped her with invaluable experience in public relations and media relations for the Chinese market, providing a solid foundation for her later endeavors.
Before her time at Lion Media Group, Hazel served as a Marketing Officer at an Immigration Agency, where she played a crucial role in supporting Chinese travelers, students, and families looking to migrate to Australia. In this capacity, she contributed to the integration of individuals into the Australian community, facilitating their study or residence in the country
Key Ares Of Expertise
China Market Strategy and Stakeholder Management: Hazel combines a profound understanding of the Chinese market with adept stakeholder management, ensuring the successful execution of market strategies. Her insights and relationship-building skills contribute to Brand Catalyser's position as a trusted partner.
Sales & Business Development: As a driving force behind Brand Catalyser's growth, Hazel leads sales and business development initiatives with a proactive approach to new business acquisition. Her strategic vision empowers her to identify and capitalize on opportunities, ensuring sustained business growth.
PR & Publishers Management in China: With a background in one of the largest Chinese media publishers, Hazel brings extensive experience to PR and publishers management in China. She excels in orchestrating effective communication strategies and maintaining fruitful relationships with publishers, ensuring the seamless execution of advertising campaigns. Hazel's expertise guarantees that Brand Catalyser's clients benefit from impactful and well-managed media engagements in the Chinese market.
