Three must ask questions for cross-border marketers – Chinese Market Edition
Chinese market is appealing to all business and brands. But, are you really ready to enter it?
Script Kill: The Chinese Marketing Trend You Can’t Ignore
Script Kill in China is very similar to the western Mystery games. Usually in a group of 4-6 people, players are immersed in a fictional story, trying to solve the mystery through interrogations and evidence searching.
5 Accelerating Trends in China Since COVID-19
As the recovery takes shape, several important shifts in the make-up of China’s economic landscape have already become apparent. COVID-19 has accelerated pre-existing trends, ushering in the arrival of a future we were likely already on track to realise.
WeCom: WeChat CRM Solution
WeCom is a chatting app, and also a part of the WeChat ecosystem and there is a high level of interoperability between them.
What is Private Traffic?
Private traffic is frequently discussed in the context of social e-commerce platforms’ popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.
How Shopping Habits are changed in response to COVID-19 in China?
There are 4 key shifts that are persisting even as the peak impact of the virus abates.
4 Methods of Celebrity Endorsement in China
4 Methods of Celebrity Endorsement in China – TV Show Sponsorship, IP Collaboration, Product Seeding and Celebrity Endorsement
Vietnamese e-commerce platform – Shopee, Tiki
Marketplace is an exchange on an e-commerce platform, connecting sellers and buyers. This “online marketplace” business model appeared in 2013 in Vietnam with the launch of Lazada, marking a shift from the B2C (Business to Customer) model pursued by many businesses in the early stages of commerce. electromagnetic to C2C (Customer to Customer) model.
Let’s find out basic information about 4 prominent censored e-commerce platforms in Vietnam with BC, start with Shopee.
618 Mid-year Shopping Festival 2021
Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores.
What is Douyin?
Douyin, also recognised as TikTok, is a video mobile application that is owned by Beijing ByteDance. The key difference is that Douyin is for mainland China while TikTok is for global use.