Brand Catalyser Chinese Marketing Bootcamp
About the Organiser – Brand Catalyser Brand Catalyser (BC) is an advertising agency based in Melbourne, Adelaide, Shanghai and Nanchang. BC helps brands to build …
What is bilibili? (And why it matters to brands?)
Founded in 2009, Bilibili used to be a video sharing platform for ACG (Animation, Comics and Games) subculture in China. However, with the audience aging up and the content diversifying, Bilibili has been steadily making its way into mainstream and is regarded as Chinese YouTube for content creators.
Back-to-Business Recovery Playbook
We understand small businesses may have limited resources and information from large-scale consultancies may have complex frameworks too hard to understand.
Strong Blow to the Aussie Art Sector Amidst COVID-19
With lights switched off in theatres and exhibition centres, cultural events worldwide including Australia has come to a halt amidst the outbreak of COVID-19 to be curbed with tight protocols on mass gathering and social distancing.
For art sectors, especially those starring Chinese artists, the catastrophic impact can be witnessed even earlier at the beginning of 2020.
What is DingTalk? (And why it matters to brands?)
Famous for being overwhelmed with one-star ratings by students in an attempt to evade online schooling, Ding Talk is a free, professional office tool used by over 5 million enterprises and organisations globally.
Global Beauty and Personal Care Trends 2030
It’s only the beginning of 2020 however brands are already thinking into the future about their consumers’ purchase decisions. In this post we will highlight what we predict to be the beauty and personal care trends that brands should look out for.
How Covid-19 can Affect the Beauty Industry
Our experience with SARS indicates rebounding demands are likely to quickly stabilise the beauty market. Meanwhile, key beauty players remain confident amidst uncertainty with expected uptake in e-commerce. Customers are also showing strong urges to get back to their usual beauty routines.
What is Zhi-Hu? (And why it matters to brands?)
Chinese social media is not just about messaging and micro-blogging. Discover Zhi-Hu – a Chinese question-and-answer platform that offers a full ecosystem for knowledge sharing.
疫情期间 | 美妆品牌数字广告动作观察
在疫情出现前期，所有美妆护肤品牌停止了大量广告动作，全部关注 在慈善关怀角度。传播节点出现在2月10日。
10日，随着大批人员复工，以及观众对于疫情态度，从恐慌、愤怒、转向温和，各个大型品牌开始逐渐恢复数字传播，并在在整体传播中表现出 有战略、 有规划、 有节制 的形态。
What is Little Red Book? (And why it matters to brands?)
Ever heard of social shopping? Take a look at Little Red Book and you’ll understand. The innovative app helps over 100 million users to discover and review beauty and health products from over 8,000 verified brands including Chanel, Gucci and Dior.