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5 Accelerating Trends in China Since COVID-19

As the recovery takes shape, several important shifts in the make-up of China’s economic landscape have already become apparent. COVID-19 has accelerated pre-existing trends, ushering in the arrival of a future we were likely already on track to realise. 

What is Private Traffic?

Private traffic is frequently discussed in the context of social e-commerce platforms’ popularity. Monetizing of public traffic pools becomes difficult in the competitive e-commerce environment. Hence, many companies now dig more value from regular customers and target them using private traffic.

Vietnamese e-commerce platform – Shopee, Tiki

Marketplace is an exchange on an e-commerce platform, connecting sellers and buyers. This “online marketplace” business model appeared in 2013 in Vietnam with the launch of Lazada, marking a shift from the B2C (Business to Customer) model pursued by many businesses in the early stages of commerce. electromagnetic to C2C (Customer to Customer) model.
Let’s find out basic information about 4 prominent censored e-commerce platforms in Vietnam with BC, start with Shopee.

618 Mid-year Shopping Festival 2021

Taobao 618 Mid Year Shopping Festival is one of four key Taobao shopping festivals that all consumers expect and it becomes a shopping carnival on all e-commerce platforms in China. Brand Catalyser worked with our clients to deliver campaigns on all social media platforms to direct followers to online official stores.

What is douyin

What is Douyin?

Douyin, also recognised as TikTok, is a video mobile application that is owned by Beijing ByteDance. The key difference is that Douyin is for mainland China while TikTok is for global use.

nihao@brandcatalyser.com