Market: Collaboration
Introduction Uniqlo is a Japanese clothing company known for its casual, everyday wear and its use of high-quality, basic materials. The collaboration between Uniqlo and …
Market: From Local to Global
Introduction Lune Crossianterie is a bakery franchises in Melbourne that is very well known among locals for selling the “best croissant in the world” (by …
Culturally Confident Young Generation
Introduction POP-Mart launched Chinese New Year blind box series celebrating the year of the Rabbit! 16 designs plus a secret CHASE in the series. The …
What is Xiaohongshu (RED)?
Xiaohongshu, also internationally known as “Red” is China’s top how-to guide and e-commerce platform for all things fashion and beauty. Xiaohongshu literally translates into “Little …
China: Spring Festival is not only in Red
Introduction Bottega Veneta has launched their 2023 Spring Festival video “The way home (一路向家)”. By using similar ways of expression in their Chinese Valentine’s Day …
Luxury brands are becoming ever-competitive to gain younger customers
Introduction Louis Vuitton has an extensive collaboration with the 93-year-old Japanese fine artist Yayoi Kusama (草間彌生), in rolling out clothes, leather goods, accessories and …
Luxury brands are becoming ever-competitive to gain younger customers Read More »
SK-II and Great White Rabbit IP Collaboration for Chinese new year
Introduction SK-II and the Great White Rabbit have collaborated as the Year of the Rabbit in 2023 gets closer. The two brands are launching …
SK-II and Great White Rabbit IP Collaboration for Chinese new year Read More »
Competitor Mapping in ANZ, China & Southeast Asian Markets
Competitor Mapping: How to Identify Your Competitive Landscape
Market Segmentation in ANZ, China & Southeast Asian Markets
What is market segmentation and why it’s important? Market Segmentation: How to Effectively Reach Your Target Audience.
What’s the ecommerce trend in South East Asia Markets?
E-commerce has seen significant growth in Southeast Asia in recent years. The region’s large and growing population, increasing internet and smartphone penetration, and improving logistics infrastructure have all contributed to the growth of e-commerce in the region.
