Performance Marketing | Social Media | KOL & Influencer
Brand Catalyser was appointed by Brown Brothers to promote the famous winemaker's sweet red wine range to Chinese audiences in Australia. To explore a new market in Australia and unearth the preferences and sentiments towards sweet red wine, Brand Catalyser aimed to promote this signature sweet red wine range via a mix of media channels to generate of the target audience towards the brands and products.
Brand Catalyser aimed to promote Brown Brothers by introducing signature products from sweet red wine range via a mix of media channels targeting Chinese-Australian audiences with customised content marketing and exposure to gradually guide the target audience to include Brown Brothers in their wine of choice.
In terms of creative strategy, we chose to recommend the light-bodied sweet red wine with classic spicy and hearty Chinese cuisines, such as hotpot and stew to bring sweet red wine into the daily life of the Chinese people and establish relevant scenarios.
With a mix of owned and paid media, we generated the following on the channels below:
WeChat Followers Increase: 430 Followers in 3 weeks