Brand Catalyser aimed to promote Brown Brothers by introducing signature products from sweet red wine range via a mix of media channels targeting Chinese-Australian audiences with customised content marketing and exposure to gradually guide the target audience to include Brown Brothers in their wine of choice.
In terms of creative strategy, we chose to recommend the light-bodied sweet red wine with classic spicy and hearty Chinese cuisines, such as hotpot and stew to bring sweet red wine into the daily life of the Chinese people and establish relevant scenarios.
