Brown Brothers have been pioneering adventures in wine since 1889 and is a key member of Australia’s First Families of Wine (AFFW).
Brown Brothers launched its brand in Singapore around 20 years ago. The Brown Brothers brand is positioned as a lifestyle brand with the aspiration to be the #1 Australian lifestyle wine in Singapore and the first choice of wine for our target consumers.
Whilst still relatively small, the Brown Brothers brand has a strong level of brand health in the Singapore market.
Sales are led by the Fruity range, e.g Moscato, Moscato Rose and Cienna.
In Singapore, Australia dominates the awareness level and lower alcohol wines have cost advantages. Moscato is the top white wine consumed in Singapore.