MyFun WeChat Solutions

ABOUT MYFUN WECHAT SOLUTIONS

Social Media

Challenge

With a myriad of property news and reports from various sources, obtaining the latest news about real estate becomes a hard task for new house buyers - especially with language barriers and little know-how about property terminology and legality. Brand Catalyser was tasked to assist with MyFun WeChat solutions. 


MyFun, a subsidiary under the established REA Group in Australia, is a website and a listing platform dedicated to bringing Chinese property buyers and investors to expand their home-buying options across the globe - from Southeast Asia to the United States all the way to Australia.




Strategy

With stronger purchasing power of Chinese powers and the availability of credible professional Australian property investment platform, MyFun bridges the gap by to satisfy the demands of Chinese buyers. With that in mind, Brand Catalyser engages the social strategy of deploying curated news by reaching out to Chinese buyers via WeChat. By sharing up-to-date real estate information, latest trend reports, buyer tips and must-know, MyFun can position itself as a reputable and credible source for buyer tips


Solution

Brand Catalyser manage, monitor and curate content for MyFun WeChat account, where we shared both original and translated content related to Australian real estate-related content on a weekly basis. This allows Chinese readers to gain in-dept views of the Australian property market and make informed decisions.

Results

Page View Increase: 50%
Total Account Followers: 5900+ followers

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