Sennheiser WeChat Moment

ABOUT SENNHEISER WECHAT MOMENT

Performance Marketing | Social Media

Challenge

Sennheiser is an internationally lauded company that expertly designs and produces audio equipment for personal and professional use. In conjunction with Boxing Day, the Sennheiser WeChat Moment case required Brand Catalyser to introduce the new range of wireless, headphones and earbuds to the Chinese audience in Australia and drive purchase with a limited discount.

Strategy

Brand Catalyser adopted WeChat and its rich media formats to target the desired audience and pushed for conversions. By leveraging WeChat Moment, we built an immersive mobile experience for our audience with user-friendly and interactive gestures to intrigue them on the latest series of high-end headphones. 

Solution

Brand Catalyser created a mobile-friendly and intuitive experience for our audience built upon an HTML5 Interface. With the inclusion of interactive media, we displayed the entire product series with its features along with a special Boxing Day discount - viewed only with a swipe of the finger.

Results

Results of Sennheiser WeChat Moment saw an increase of the following:

Impression: 895,654+
Account Followers: 538+
Unique Visitors: 200,000+
Click-Through: 10,130

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