Servcorp Chinese Solutions

ABOUT SERVCORP CHINESE SOLUTIONS

Content & Localisation | Performance Marketing | Social Media | Search Marketing

Challenge

Servcorp Chinese Solutions involved helping Servcorp, who required a strong, holistic approach in its Chinese marketing strategy, to gain an upper hand in this competitive market. Servcorp offers the world's finest workspace solution across 23 countries, 54 cities and in 160+ locations globally. With its global and multinational service, Servcorp also provides its industry-leading services in China.  

Strategy

To attract and push for the growing demands of co-working space, workspace solutions in China, Brand Catalyser adopted a combination of Search Engine Marketing strategy as well as Paid Ads and Knowledge Marketing on major channels to increase its impressions in the Chinese market. 

Brand Catalyser optimised and amplified our search marketing strategy by incorporating Knowledge-related and Q&A channels to educate and nurture potential leads. These channels helped Servcorp to not only establish its market leader position, but also elaborated and outlined the variety of their services and features. 

Servcorp Chinese Solutions involved the integration of a lead form within third-party and owned channels, hence users could also register their interest within these channels, ensuring a seamless transition from consideration to conversion.


Solution

Servcorp Chinese Solutions saw a mix of paid strategy on search channels and social media focussing on major search engines in China i.e. Baidu, Sogou and 360. Brand Catalyser handled account planning, keyword researching, copywriting and setup of forms.
Along with search marketing, we also include social media WeChat for its strong integration of Mini-Programs. Within the Mini-Programs, users can instantly apply and book for their desired work space on the social itself without the need of visiting the website or downloading any app. 


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