Servcorp Chinese Solutions
ABOUT SERVCORP CHINESE SOLUTIONS
Content & Localisation | Performance Marketing | Social Media | Search Marketing
Challenge
Servcorp Chinese Solutions involved helping Servcorp, who required a strong, holistic approach in its Chinese marketing strategy, to gain an upper hand in this competitive market. Servcorp offers the world's finest workspace solution across 23 countries, 54 cities and in 160+ locations globally. With its global and multinational service, Servcorp also provides its industry-leading services in China.
Strategy
To attract and push for the growing demands of co-working space, workspace solutions in China, Brand Catalyser adopted a combination of Search Engine Marketing strategy as well as Paid Ads and Knowledge Marketing on major channels to increase its impressions in the Chinese market.
Brand Catalyser optimised and amplified our search marketing strategy by incorporating Knowledge-related and Q&A channels to educate and nurture potential leads. These channels helped Servcorp to not only establish its market leader position, but also elaborated and outlined the variety of their services and features.
Servcorp Chinese Solutions involved the integration of a lead form within third-party and owned channels, hence users could also register their interest within these channels, ensuring a seamless transition from consideration to conversion.
Solution