The campaign was executed in 3 stages:
- Warming up: to endorse the greeting video from Hollywood Celebrity Nicole Kidman, who is also Swisse’s global ambassador, on socials to maximise social buzz; highlight different product usage scenarios to align with potential consumers' pain points to create "mental availability '' for the product.
- Seeding: to partner with Facebook Groups and top-mid tier KOLs across all countries to produce content on the most popular social platforms, including TikTok, Instagram and Facebook
- Amplifying: social content amplification to create a phenomenon that "everyone is using it" and to further convert all interested buyers to finally take action.
- Total Campaign Impression: 3.2M+
- Total Campaign Engagement: 280k+