The nutrition market in the China is highly saturated and crowded - especially with Australian brands for its high-quality genuine ingredients. Nutra-Life is a long-standing brand with a proud heritage of 50 years in Australia. Brand Catalyser was tasked to help Vitaco Nutrition to stand out in an already saturated market. In order to penetrate the market, the brand requires a strong position in the health food and supplement to enable cross-border e-commerce and expand its market share in both China and Australia.