While at first, the platform looks like Instagram, it functions more as a portal and e-commerce platform where users can first browse then shop “in-platform”. For these reasons, Xiaohongshu is a brand favorite among e-commerce businesses and a popular medium for influencers.
In Australia, LRB has became one of the dominated social platform among Chinese community.
Based on GEO-Targeting and sophisticated UGC content , the user base grows very fast in past two years and it now has more than 446k users and 600k+ monthly active users in Australia.