Combining its rich vault of user content, a plethora of KOLs and integrated eCommerce function, Little Red Book provides ammunition to marketers for exceptional marketing results. No wonder that most major brands have landed on the platform, from international luxury brands to local emerging stars.
About the Organiser – Brand Catalyser Brand Catalyser (BC) is an advertising agency based in Melbourne, Adelaide, Shanghai and Nanchang. BC helps brands to build …
China, a land of pockets of impressive growth and opportunities, has seen rapid growth in the entertainment and media industry in recent years.
This China edition, includes intensive analysis of five shifts reshape the industry, which gives an opportunity for us to examine how consumers, advertisers, content creators and digital distributors are responding to these shifts over the next five years.