Combining its rich vault of user content, a plethora of KOLs and integrated eCommerce function, Little Red Book provides ammunition to marketers for exceptional marketing results. No wonder that most major brands have landed on the platform, from international luxury brands to local emerging stars.
Sina Weibo is China’s answer to Twitter. Sina Weibo marketing has long been one of Chinese marketers’ favourites, due to the platform’s unique characteristics.
WeChat is the Chinese “one-for-all” communication and social app, that can help connect your business with your consumers. To unleash the power of this super app, let us walk you through how your business can use capitalise on WeChat content marketing and other WeChat marketing services.
About the Organiser – Brand Catalyser Brand Catalyser (BC) is an advertising agency based in Melbourne, Adelaide, Shanghai and Nanchang. BC helps brands to build …
Brand Catalyser Marketing Intern Bootcamp 2021-2022 Read More »
Experiential e-commerce is a customer-centric strategy that strengthens the bond between the brand and consumer through a virtualised shopping experience.
China, a land of pockets of impressive growth and opportunities, has seen rapid growth in the entertainment and media industry in recent years.
This China edition, includes intensive analysis of five shifts reshape the industry, which gives an opportunity for us to examine how consumers, advertisers, content creators and digital distributors are responding to these shifts over the next five years.
Experiential engagement is worth it for future-focused brands
Brand Experience Planning
