Active purchasing activities are predominantly observed on Facebook, YouTube, TikTok, and Instagram
Emerging marketing trends:
Livestreaming
Influencer Marketing
Podcast Marketing
Health and Wellness opportunities:
Consumers are focussing on detox, ageing, digestion, and lack of energy, which opens lucrative avenues for global health supplement brands
Popular keywords related to skincare and beauty are ‘skin-minimalism,’ ‘skin immunity,’ and ‘retinol without peeling’
E-commerce Challenges:
False Advertising (30%)
Incompetent Customer Service (18%)
Perceptions of Online Purchases Being More Expensive Than Offline (15%)
Brands eyeing the Vietnam market, we’ve meticulously curated a comprehensive checklist to ignite your business journey! Click the link below and set the stage for your successful venture: