Vietnam Market Accelerator Conference Summary

Vietnam Market Accelerator Conference Summary

Social media dominance:

  • Facebook and Zalo maintain supremacy
  • Active purchasing activities are predominantly observed on Facebook, YouTube, TikTok, and Instagram

Emerging marketing trends:

  • Livestreaming
  • Influencer Marketing
  • Podcast Marketing

Health and Wellness opportunities:

  • Consumers are focussing on detox, ageing, digestion, and lack of energy, which opens lucrative avenues for global health supplement brands
  • Popular keywords related to skincare and beauty are ‘skin-minimalism,’ ‘skin immunity,’ and ‘retinol without peeling’

E-commerce Challenges:

  • False Advertising (30%)
  • Incompetent Customer Service (18%)
  • Perceptions of Online Purchases Being More Expensive Than Offline (15%)

Brands eyeing the Vietnam market, we’ve meticulously curated a comprehensive checklist to ignite your business journey! Click the link below and set the stage for your successful venture:

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