Vietnam Market Accelerator Conference Summary
Social media dominance:
- Facebook and Zalo maintain supremacy
- Active purchasing activities are predominantly observed on Facebook, YouTube, TikTok, and Instagram
Emerging marketing trends:
- Livestreaming
- Influencer Marketing
- Podcast Marketing
Health and Wellness opportunities:
- Consumers are focussing on detox, ageing, digestion, and lack of energy, which opens lucrative avenues for global health supplement brands
- Popular keywords related to skincare and beauty are ‘skin-minimalism,’ ‘skin immunity,’ and ‘retinol without peeling’
E-commerce Challenges:
- False Advertising (30%)
- Incompetent Customer Service (18%)
- Perceptions of Online Purchases Being More Expensive Than Offline (15%)
Brands eyeing the Vietnam market, we’ve meticulously curated a comprehensive checklist to ignite your business journey! Click the link below and set the stage for your successful venture:
Have any further questions, or ready for us to Catalyse your business? Let’s get in touch.
