Some key trends in the Southeast Asian e-commerce market include:
Mobile commerce: The majority of e-commerce transactions in the region are made via mobile devices, with mobile commerce expected to account for around 70% of total e-commerce sales by 2025.
Cross-border e-commerce: Southeast Asia is a hub for cross-border e-commerce, with a large number of foreign companies selling to consumers in the region.
Social commerce: Social media platforms such as Facebook and Instagram are increasingly being used for e-commerce in the region, with many companies using these platforms to sell directly to consumers.
Emerging payment methods: There is a growing trend towards alternative payment methods in the region, such as digital wallets and mobile payment solutions, as well as the use of cash on delivery.