Our experience with SARS indicates rebounding demands are likely to quickly stabilise the beauty market. Meanwhile, key beauty players remain confident amidst uncertainty with expected uptake in e-commerce. Customers are also showing strong urges to get back to their usual beauty routines.
How Covid-19 can Affect the Beauty Industry Read More »
Chinese social media is not just about messaging and micro-blogging. Discover Zhi-Hu – a Chinese question-and-answer platform that offers a full ecosystem for knowledge sharing.
What is Zhi-Hu? (And why it matters to brands?) Read More »
在疫情出现前期，所有美妆护肤品牌停止了大量广告动作，全部关注 在慈善关怀角度。传播节点出现在2月10日。
10日，随着大批人员复工，以及观众对于疫情态度，从恐慌、愤怒、转向温和，各个大型品牌开始逐渐恢复数字传播，并在在整体传播中表现出 有战略、 有规划、 有节制 的形态。
疫情期间 | 美妆品牌数字广告动作观察 Read More »
Ever heard of social shopping? Take a look at Little Red Book and you’ll understand. The innovative app helps over 100 million users to discover and review beauty and health products from over 8,000 verified brands including Chanel, Gucci and Dior.
What is Little Red Book? (And why it matters to brands?) Read More »
One of the biggest social blogging sites – weibo is another platform for brands to interact, engage and produce content for their fans. Check out why this microblogging site is getting all the buzz from celebrities worldwide.
What is Weibo? (And why it matters to brands?) Read More »
You’ve heard about the hype of WeChat but what makes over a million brands hop onto this social platform? WeChat is one of the most versatile social platforms in the world. From mobile payments to menu ordering, you name it they have it.
What is WeChat? (And why it matters to brands?) Read More »
Why Your Brand Should Choose Douyin/TikTok As Your Next Social Media Channel? TikTok is the world’s leading platform for short-form mobile videos. It is now
Why Your Brand Should Choose Douyin/TikTok? Read More »
Potential property buyers are constantly seeking new projects with intensive research while waiting for the right opportunity to cash in on great deals. For property
5 Key Guides to Online Property Listing Read More »
China’s luxury goods market is humming along nicely, with a second straight year of 20% growth in 2018. Think of it as a powerful machine
China Luxury Report 2019 Summary Read More »
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